B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- share preferring email for professional communication for millennials (2022)
73% of millennials prefer to communicate via email for professional purposes.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kineticmc.com
Primary
Tier C
https://kineticmc.com/your-guide-to-effective-email-campaigns/ ↗
Source Article
Your Guide to Effective Email Campaigns | Kinetic Marketing & Creative
Your Guide to Effective Email Campaigns
Here’s the deal: Email works.
Here’s the next deal: People prefer to stay informed via email.
Here’s another deal: Until a new communication method outperforms email, we will use it!
Yes, I know that your cousin’s friend’s mom got 10x conversions on her social…
Original Research
kineticmc.com
· Original study ↗
Methodology
Survey figure cited by Kinetic Marketing & Creative
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
millennials: 73% share preferring email for professional communication. Source: kineticmc.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-prefer-email-professional
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<blockquote cite="https://lighthousedata.io/data/millennials-prefer-email-professional" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share preferring email for professional communication for millennials<br><small>Source: kineticmc.com (2022) · <a href="https://lighthousedata.io/data/millennials-prefer-email-professional" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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