B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72%
72% -- share not rotating phone for Millennial mobile video viewers (2026)
72% of millennials do not rotate their phone to watch landscape video.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Silver Mouse
Primary
Tier C
https://foundrycro.com/blog/landing-page-video-benchmarks-2026/ ↗
Source Article
Landing Page Video Benchmarks 2026 + Free ROI Calculator | Foundry CRO
The short version:
- Lightbox modal video lifts conversion 100% versus no video (6.5% to 13%); inline embedded video lifts 69% in the same Unbounce/Vidyard case study
- Video testimonials lift B2B conversion 39% and B2C conversion 61%; SaaS free-to-paid testimonials lift conversion 46% versus 27% fo…
Original Research
Silver Mouse
· Original study ↗
Methodology
Silver Mouse survey data
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Millennial mobile video viewers: 72% share not rotating phone. Source: Silver Mouse (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-no-rotate-72
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-no-rotate-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share not rotating phone for Millennial mobile video viewers<br><small>Source: Silver Mouse (2026) · <a href="https://lighthousedata.io/data/millennials-no-rotate-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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