B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

56%

56% -- share shopping via mobile and social media for Millennial consumers (2022)

2022  · Deloitte

56% of millennials agree that they are turning to their mobile devices and social media for all of their shopping.

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Attribution: Deloitte View source
Lighthouse Research Team
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Source verified Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2022
Entity
Millennial consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Deloitte Primary Tier C
https://loudcrowd.com/blog/target-affiliate-program-how-it-works/ ↗
Confidence: 48/100 Vintage: 2022 Channel: Wayback
Source Article
Target Affiliate Program: How It Works
What is the Target Affiliate Program? The Target Affiliate Program, also known as the Target Partners Program, offers creators commissions from trackable links and personalized storefront pages. Target Partners offers two unique perks for members: Target Partners Provides Commissionable Product Link…
Original Research
Deloitte · Original study ↗

Cited from a 2022 Deloitte survey; secondary citation in blog

Methodology documented
Industrymarketing
Plain Text
Millennial consumers: 56% share shopping via mobile and social media. Source: Deloitte (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-mobile-social-shopping-deloitte-2022
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<blockquote cite="https://lighthousedata.io/data/millennials-mobile-social-shopping-deloitte-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- share shopping via mobile and social media for Millennial consumers<br><small>Source: Deloitte (2022) · <a href="https://lighthousedata.io/data/millennials-mobile-social-shopping-deloitte-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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