B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
63%
63% -- mobile coupon purchase likelihood rate for Millennials (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2024
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RewardPort
Primary
Tier C
https://rewardport.in/what-do-millennials-want-from-loyalty-programmes/ ↗
Source Article
What do Millennials want from Loyalty Programmes?
A successful business thrives on interacting with its customers and encourages repeat business. One of the most effective strategies for increasing customer retention is the modest loyalty program. With 63% of Millennials viewing loyalty programmes as important to them, compared to 61% of Gen X, Mil…
Original Research
RewardPort
· Original study ↗
Methodology
Consumer survey cited by RewardPort blog
Methodology documented
Segmentation
Industryecommerce
RegionAPAC
Channelmulti-channel
Cite this stat
Plain Text
Millennials: 63% mobile coupon purchase likelihood rate. Source: RewardPort (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-mobile-coupon-purchase-63
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<blockquote cite="https://lighthousedata.io/data/millennials-mobile-coupon-purchase-63" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- mobile coupon purchase likelihood rate for Millennials<br><small>Source: RewardPort (2024) · <a href="https://lighthousedata.io/data/millennials-mobile-coupon-purchase-63" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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