B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- home search started on social platforms share for Millennial home buyers (2026)
37% of millennials start their home search on social media platforms rather than traditional search engines.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Amplifiles
Primary
Tier C
https://listingbooster.ai/blog/social-media-automation-for-real-estate-agents ↗
Source Article
Master Social Media Automation for Real Estate Agents
Master Social Media Automation for Real Estate Agents
ListingBooster TeamMay 2, 202619 min read
Your phone has three unread DMs about a listing. An Instagram comment asks if the open house is still on. You meant to post a market update yesterday, but a showing ran long, then inspection issues took o…
Original Research
Amplifiles
· Original study ↗
Methodology
Amplifiles real estate social media statistics, as cited by ListingBooster.ai blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennial home buyers: 37% home search started on social platforms share. Source: Amplifiles (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-home-search-social-media
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<blockquote cite="https://lighthousedata.io/data/millennials-home-search-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- home search started on social platforms share for Millennial home buyers<br><small>Source: Amplifiles (2026) · <a href="https://lighthousedata.io/data/millennials-home-search-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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