B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
88%
88% -- share learning about products via social networks for Millennials and centennials (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Morning Consult
Primary
Tier C
https://ddigitals.net/en/blog/digital-marketing/influencer-marketing/ ↗
Source Article
What is influencer marketing and how does it work - DDigitals
Digital Marketing Manager
Influencer marketing is perhaps one of the most resonant terms in the industry at the moment.
The so-called “influencers” continue carved out a niche in the market and have even gone from being figures exclusively on social networks to being present on television, participa…
Original Research
Morning Consult
· Original study ↗
Methodology
Cited study by Morning Consult; methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials and centennials: 88% share learning about products via social networks. Source: Morning Consult (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-genz-product-discovery-social
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<blockquote cite="https://lighthousedata.io/data/millennials-genz-product-discovery-social" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share learning about products via social networks for Millennials and centennials<br><small>Source: Morning Consult (2023) · <a href="https://lighthousedata.io/data/millennials-genz-product-discovery-social" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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