B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- users engaging with brand after watching social video for millennial social media users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bd2.co.uk
Primary
Tier C
https://bd2.co.uk/insights/the-importance-of-video-in-a-content-marketing-strategy/ ↗
Source Article
The importance of video in a content marketing strategy
Original Research
bd2.co.uk
· Original study ↗
Methodology
Survey cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
millennial social media users: 60% users engaging with brand after watching social video. Source: bd2.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-engage-brand-video-60
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-engage-brand-video-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- users engaging with brand after watching social video for millennial social media users<br><small>Source: bd2.co.uk (2026) · <a href="https://lighthousedata.io/data/millennials-engage-brand-video-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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