45% -- mobile email coupon access rate for Millennials (2024)

Name: Mobile Email Coupon Access Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2024 · RewardPort

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Attribution: RewardPort View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2024

Entity

Millennials

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

RewardPort Primary Tier C

https://rewardport.in/what-do-millennials-want-from-loyalty-programmes/ ↗

Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl

Source Article

What do Millennials want from Loyalty Programmes?

A successful business thrives on interacting with its customers and encourages repeat business. One of the most effective strategies for increasing customer retention is the modest loyalty program. With 63% of Millennials viewing loyalty programmes as important to them, compared to 61% of Gen X, Mil…

Original Research

RewardPort · Original study ↗

Methodology

Consumer survey cited by RewardPort blog

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Millennials: 45% mobile email coupon access rate. Source: RewardPort (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-email-coupons-mobile-45

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<blockquote cite="https://lighthousedata.io/data/millennials-email-coupons-mobile-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- mobile email coupon access rate for Millennials<br><small>Source: RewardPort (2024) · <a href="https://lighthousedata.io/data/millennials-email-coupons-mobile-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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