B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5 hours
5 hours -- daily social media usage hours for Millennials (2016)
Millennials spend 5 hours per day on social media sites.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5 hours
Unit
Duration Hours
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Mashable
Primary
Tier C
https://blog.hollywoodbranded.com/5-facts-for-advertising-to-millennials ↗
Source Article
How To #9: 5 Facts For Advertising To Millennials
How To #9: 5 Facts For Advertising To Millennials
Quick Answer
Hollywood Branded provides a look into best marketing practices to truly engage the millennial consumer.
Creating A Targeted Strategy
Millennials have deep pockets and like to spend. Millennials are also still one of the hardest and most…
Original Research
Mashable
· Original study ↗
Methodology
Attributed to Mashable
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: 5 hours daily social media usage hours. Source: Mashable (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-daily-social-media-hours
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<blockquote cite="https://lighthousedata.io/data/millennials-daily-social-media-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5 hours</strong> -- daily social media usage hours for Millennials<br><small>Source: Mashable (2016) · <a href="https://lighthousedata.io/data/millennials-daily-social-media-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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