B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- social purchase intent for Millennials (2021)
More than 50% of Millennials would buy through social media.
- Exact percentage is 'More than 50%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kingfluencers.com
Primary
Tier C
https://www.kingfluencers.com/en/blog/the-evolution-of-social-media-part-2 ↗
Source Article
The Evolution of Social Media Part II – Battles for Platform Dominance | Kingfluencers
Choose your language
2021-05-19
Social Media Services
In the Evolution of Social Media – Part 1, we looked at the established giants as well as emerging players. In part 2 we’ll cover the various fronts in the ongoing battles for dominance.
Change is the only constant in social media. We realize tha…
Original Research
kingfluencers.com
· Original study ↗
Methodology
Stated as 'more than 50%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: 50% social purchase intent. Source: kingfluencers.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-buy-social-media-50
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<blockquote cite="https://lighthousedata.io/data/millennials-buy-social-media-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- social purchase intent for Millennials<br><small>Source: kingfluencers.com (2021) · <a href="https://lighthousedata.io/data/millennials-buy-social-media-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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