B
Evidence Grade B
Graded
under review
Safe to Cite
Current
51%
51% -- likelihood to stick with brand when part of community for UK millennials (25-34) (2026)
51% of UK millennials (aged 25 to 34) agree that they are more likely to stick with a brand than switch to competitors if they are part of a brand's community.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dialogue (Archant)
Primary
Tier A
http://www.archantdialogue.co.uk/blog/millennials-value-brand-communities/ ↗
Source Article
Millenials will spend more when part of brand communites
Original Research
Dialogue (Archant)
· Original study ↗
Methodology
Censuswide survey of 1,200 UK consumers commissioned by Dialogue
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK millennials (25-34): 51% likelihood to stick with brand when part of community. Source: Dialogue (Archant) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-brand-loyalty-community
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-brand-loyalty-community" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- likelihood to stick with brand when part of community for UK millennials (25-34)<br><small>Source: Dialogue (Archant) (2026) · <a href="https://lighthousedata.io/data/millennials-brand-loyalty-community" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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