B Evidence Grade B Graded under review Safe to Cite Current

51%

51% -- consumers more likely to stick with brand if part of community for UK millennials (2026)

Name: Consumers More Likely To Stick With Brand If Part Of Community Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · n=1,200 · Dialogue (Archant)

51% of UK millennials agree that they are more likely to stick with a brand than switch to competitors if they are part of a brand's community.

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Attribution: Dialogue (Archant) View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

51%

Unit

Percentage

Data Vintage

2026

Entity

UK millennials

Sample Size

1,200

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Dialogue (Archant) Primary Tier A

https://www.archantdialogue.co.uk/blog/why-millennials-value-brand-communities-and-what-makes-them-l… ↗

Confidence: 32/100 Vintage: 2026 Channel: Common Crawl

Source Article

Why millennials value brand communities and what makes them loyal

Original Research

Dialogue (Archant) · Original study ↗

Methodology

Censuswide survey of 1,200 UK consumers commissioned by Dialogue

Methodology documented

Segmentation

Industrymarketing RegionUK Channelmulti-channel

Cite this stat

Plain Text

UK millennials: 51% consumers more likely to stick with brand if part of community. Source: Dialogue (Archant) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-brand-loyalty-communities

HTML Embed

<blockquote cite="https://lighthousedata.io/data/millennials-brand-loyalty-communities" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- consumers more likely to stick with brand if part of community for UK millennials<br><small>Source: Dialogue (Archant) (2026) · <a href="https://lighthousedata.io/data/millennials-brand-loyalty-communities" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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