B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- ai trip planning adoption rate for Millennial US travelers (using AI tools such as ChatGPT) (2025-02)
15% of Millennial US travelers are already using AI tools, such as ChatGPT, to plan their trips and itineraries.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025-02
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data Axle
Primary
Tier A
https://www.data-axle.com/about-us/news-media-coverage/survey-how-pop-culture-social-media-personali… ↗
Source Article
Data Axle’s 2025 Survey Reveals How Pop Culture, Social Media, and Personalization Are Shaping Modern Travel
April 1, 2025
Data Axle’s 2025 Survey Reveals How Pop Culture, Social Media, and Personalization Are Shaping Modern Travel
More than half of travelers now prioritize tailored experiences, while 66% of Gen Z rely on social media for destination ideas
DALLAS, TX – April 1, 2025 – The busiest travel se…
Original Research
Data Axle
· Original study ↗
Methodology
Share of Millennials already using AI tools such as ChatGPT to plan trips and itineraries, per Data Axle survey of 1,000 U.S. travelers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennial US travelers (using AI tools such as ChatGPT): 15% ai trip planning adoption rate. Source: Data Axle (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-ai-trip-planning-usage-2025
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<blockquote cite="https://lighthousedata.io/data/millennials-ai-trip-planning-usage-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- ai trip planning adoption rate for Millennial US travelers (using AI tools such as ChatGPT)<br><small>Source: Data Axle (2025-02) · <a href="https://lighthousedata.io/data/millennials-ai-trip-planning-usage-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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