B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- share of consumer population for Millennial consumers (2020)
Millennials are projected to represent 30% of the consumer population by 2020.
- projection cited from prior literature
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
irispublishers.com
Primary
Tier B
https://www.irispublishers.com/jtsft/fulltext/reimagining-the-luxury-department.ID.000600.php ↗
Source Article
Reimagining the Luxury Department Store: Investigating the Millennial Luxury Consumer and the Luxury Department Store from a Systems Perspective
Research Article
Reimagining the Luxury Department Store: Investigating the Millennial Luxury Consumer and the Luxury Department Store from a Systems Perspective
Kelcie Slaton and Linda S Niehm*
Department of Apparel, Events, and Hospitality Management, Iowa State University, USA
Linda S Niehm, Depa…
Original Research
irispublishers.com
· Original study ↗
Methodology
Cited projection in academic research article on millennial luxury consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennial consumers: 30% share of consumer population. Source: irispublishers.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-30-percent-consumer-population-2020
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<blockquote cite="https://lighthousedata.io/data/millennials-30-percent-consumer-population-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of consumer population for Millennial consumers<br><small>Source: irispublishers.com (2020) · <a href="https://lighthousedata.io/data/millennials-30-percent-consumer-population-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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