B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- social shopping agreement rate for Millennial shoppers (2022)
A 2022 Deloitte survey found that 56% of millennials agree that they are increasingly turning to their mobile devices and social media for all of their shopping.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier B
https://loudcrowd.com/blog/amazon-influencer-program-everything-you-need-to-know/ ↗
Source Article
Amazon Influencer Program: Everything you need to know
What is the Amazon Influencer Program?
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Amazon Offers Pay…
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte 2022 survey on mobile/social shopping
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennial shoppers: 56% social shopping agreement rate. Source: Deloitte (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-social-shopping-deloitte-2022
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<blockquote cite="https://lighthousedata.io/data/millennial-social-shopping-deloitte-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- social shopping agreement rate for Millennial shoppers<br><small>Source: Deloitte (2022) · <a href="https://lighthousedata.io/data/millennial-social-shopping-deloitte-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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