B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- brand discovery via social media for Millennial consumers (2025)
61% of Millennials utilize social media for brand discovery.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social / Harris Poll
Primary
Tier B
https://www.gitecolombier.com/index-116.html ↗
Source Article
Social Media Marketing: The Complete Guide | Brafton
Social Media Marketing: The Complete Guide
Key Takeaways
- Social media is a business necessity because it connects your brand to a massive global audience in real time.
- A well-structured social media strategy can serve multiple marketing goals, from boosting visibility to generating leads and nur…
Original Research
Sprout Social / Harris Poll
· Original study ↗
Methodology
Harris Poll on behalf of Sprout Social
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennial consumers: 61% brand discovery via social media. Source: Sprout Social / Harris Poll (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-social-brand-discovery-61pct
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<blockquote cite="https://lighthousedata.io/data/millennial-social-brand-discovery-61pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- brand discovery via social media for Millennial consumers<br><small>Source: Sprout Social / Harris Poll (2025) · <a href="https://lighthousedata.io/data/millennial-social-brand-discovery-61pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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