B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- population share for US millennials (2015)
Millennials represent 25% of the total U.S. population.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Journal of Brand Strategy
Primary
Tier C
https://www.arise.com/resources/blog/the-entitled-generation-a-driving-force-behind-cx ↗
Source Article
The "Entitled" Generation: A Driving Force Behind CX | Blog
Original Research
Journal of Brand Strategy
· Original study ↗
Methodology
Cited from Fromm, Butler & Dickey (2015)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 (current) | 25% | |
| 2016 | 25% | 0% |
| 2016 | 24% | -4.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US millennials: 25% population share. Source: Journal of Brand Strategy (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-share-us-population-25-percent
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<blockquote cite="https://lighthousedata.io/data/millennial-share-us-population-25-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- population share for US millennials<br><small>Source: Journal of Brand Strategy (2015) · <a href="https://lighthousedata.io/data/millennial-share-us-population-25-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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