B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- share shopping second hand for Millennial shoppers (2023)
37% of millennial shoppers chose to shop second-hand.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Medium
Primary
Tier C
https://www.publishingxpress.com/blog/gen-z-readers-7-reasons/ ↗
Source Article
Gen Z Readers: 7 Reasons They Prefer Print Books
August 31, 2023
It may seem as though the digital world has taken over, but in the world of publishing, printed books still reign supreme, even with Gen Z readers. It turns out that most readers prefer print books over e-books by a wide margin, and that includes readers who grew up in a digital age.…
Original Research
Medium
· Original study ↗
Methodology
Cited from a Medium report
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Millennial shoppers: 37% share shopping second hand. Source: Medium (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-secondhand-shopping-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennial-secondhand-shopping-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share shopping second hand for Millennial shoppers<br><small>Source: Medium (2023) · <a href="https://lighthousedata.io/data/millennial-secondhand-shopping-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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