B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- new car market share for Millennial new-car buyers (California) (2015)
Millennials' new-car market share in California jumped to 28% in 2015.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2015
Entity
Geography
California
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dealerteamwork.com
Primary
Tier C
http://www.dealerteamwork.com/articles/2018-automotive-marketing-predictions ↗
Source Article
Dealer Teamwork News | Dealer Teamwork
by Eric Miltsch
1/7/2018
A new year and time again for my favorite blog post of the year!
I love to see the constant progress dealers make to improve their operations. The changes in consumer behavior are always fascinating to witness, and the solutions vendors deliver to the industry play a pivotal…
Original Research
dealerteamwork.com
· Original study ↗
Methodology
Cited in article without named source; refers to California, described as the country's biggest car market, where Millennials outpaced Baby Boomers as car buyers for the first time.
Methodology documented
Segmentation
IndustryAutomotive
RegionCalifornia
Cite this stat
Plain Text
Millennial new-car buyers (California): 28% new car market share. Source: dealerteamwork.com (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-new-car-market-share-california-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennial-new-car-market-share-california-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- new car market share for Millennial new-car buyers (California)<br><small>Source: dealerteamwork.com (2015) · <a href="https://lighthousedata.io/data/millennial-new-car-market-share-california-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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