B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- share of social shopping spend for Millennial and Gen Z consumers (2025 (forecast))
Millennial and Gen Z consumers will account for 62% of all global social shopping spending by 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025 (forecast)
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier B
https://belardiwong.com/a-quarterly-review-q2-2022-trends/ ↗
Source Article
A Quarterly Review: Q2 2022 Trends
Original Research
Forbes
· Original study ↗
Methodology
Cited via Forbes
Methodology documented
Segmentation
Industryecommerce
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Millennial and Gen Z consumers: 62% share of social shopping spend. Source: Forbes (2025 (forecast)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-gen-z-social-shopping-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennial-gen-z-social-shopping-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of social shopping spend for Millennial and Gen Z consumers<br><small>Source: Forbes (2025 (forecast)) · <a href="https://lighthousedata.io/data/millennial-gen-z-social-shopping-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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