B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.6%
3.6% -- revenue share from email campaigns for Miele (2021-09)
3.6% of Miele's revenue is generated by email campaigns/communications.
- Self-reported vendor case study
- Last-click attribution method used
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.6%
Unit
Percentage
Data Vintage
2021-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mindbox (Maestra)
Primary
Tier A
https://maestra.io/blog/cases/miele/ ↗
Source Article
Miele Increased Their Revenue from Personalized Marketing by 21.6%
Before Miele implemented Maestra, the team had no email marketing in place and dealing with customer data was a huge challenge. For every customer in the database, they would have to create up to five different customer profiles in the software they were using. Three years ago, the company decided t…
Original Research
Mindbox (Maestra)
· Original study ↗
Methodology
Share of Miele revenue now generated by email campaigns, as reported at publication (September 20, 2021); also shown in European decimal format as '3,6%'. Self-reported vendor (Mindbox/Maestra) client case study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Miele: 3.6% revenue share from email campaigns. Source: Mindbox (Maestra) (2021-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/miele-email-revenue-share-3-6
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<blockquote cite="https://lighthousedata.io/data/miele-email-revenue-share-3-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.6%</strong> -- revenue share from email campaigns for Miele<br><small>Source: Mindbox (Maestra) (2021-09) · <a href="https://lighthousedata.io/data/miele-email-revenue-share-3-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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