B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- share of social media views for midsize and smaller creators (2022)
Midsize and smaller creators generate 65% of all social media views.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Matchmade
Primary
Tier B
https://matchmade.tv/blog/how-to-start-and-scale-creator-marketing/ ↗
Source Article
How to Start and Scale Creator Marketing | Matchmade
Almost all brands can benefit from working with creators, but not every brand should work with them in the same way. Due to differences in creator budgets, promotion strategies, and experience in working with creators, different strategies and approaches should be taken at different stages – and fur…
Original Research
Matchmade
· Original study ↗
Methodology
Matchmade estimate based on creator platform data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
midsize and smaller creators: 65% share of social media views. Source: Matchmade (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/midsize-creators-social-views-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/midsize-creators-social-views-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of social media views for midsize and smaller creators<br><small>Source: Matchmade (2022) · <a href="https://lighthousedata.io/data/midsize-creators-social-views-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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