B
Evidence Grade B
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Recent
50%
50% -- share of marketers in wait and see or ai experimentation phase for Mid-market tech marketers (2025)
50% of mid-market tech marketers are either in a 'wait and see' mode or in an AI experimentation phase.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
IDC
Primary
Tier A
https://qa.idc.com/resource-center/blog/the-buyer-behavior-shift-capitalizing-on-ais-potential/ ↗
Source Article
The Buyer Behavior Shift: Capitalizing on AI's Potential
Over the last five years, B2B tech buyers’ preference for digital engagement across their journey has risen substantially. GenAI is a driving force behind this shift in buyer behavior – and marketers must capitalize on it before it’s too late.
In 2024, 74% of B2B tech buyers have said they’re going …
Original Research
IDC
· Original study ↗
Methodology
IDC research on mid-market tech marketer AI adoption
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mid-market tech marketers: 50% share of marketers in wait and see or ai experimentation phase. Source: IDC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/midmarket-marketers-ai-wait-and-see
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<blockquote cite="https://lighthousedata.io/data/midmarket-marketers-ai-wait-and-see" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of marketers in wait and see or ai experimentation phase for Mid-market tech marketers<br><small>Source: IDC (2025) · <a href="https://lighthousedata.io/data/midmarket-marketers-ai-wait-and-see" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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