B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- ecommerce spend growth rate for Middle East e-commerce sector (2021)
Online spend in the Middle East eCommerce sector is increasing at 25% annually.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain and Company
Primary
Tier B
https://digitalmedianet.com/zip-expands-into-europe-and-the-middle-east-with-the-acquisitions-of-eur… ↗
Source Article
Zip Expands into Europe and the Middle East, with the Acquisitions of European BNPL Provider Twisto and UAE-based Spotii
Zip Expands into Europe and the Middle East, with the Acquisitions of European BNPL Provider Twisto and UAE-based Spotii
Dollar references are in AUD unless otherwise noted.
SYDNEY & NEW YORK–(BUSINESS WIRE)–Zip Co Limited (ASX: Z1P) (“Zip” or the “Company”) is pleased to announce that ithas agreed …
Original Research
Bain and Company
· Original study ↗
Methodology
Cited from Bain and Company, E-commerce in MENA
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Middle East e-commerce sector: 25% ecommerce spend growth rate. Source: Bain and Company (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/middle-east-ecommerce-growth-2021
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<blockquote cite="https://lighthousedata.io/data/middle-east-ecommerce-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ecommerce spend growth rate for Middle East e-commerce sector<br><small>Source: Bain and Company (2021) · <a href="https://lighthousedata.io/data/middle-east-ecommerce-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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