B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- performance gain for middle 60% of sales reps (2025)
The middle 60% of sales reps experience performance gains of up to 19% from structured coaching.
- Performance gain is up to 19%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Qwilr
Primary
Tier C
https://outscale.ai/2025/08/21/beyond-gut-feel-using-data-to-make-sales-coaching-truly-effective/ ↗
Source Article
Beyond gut feel: using data to make sales coaching truly effective
Table of contents
Beyond gut feel: the data-driven approach to sales coaching
For decades, sales coaching leaned on intuition. Managers relied on experience and “gut feeling” to guide reps. But in today’s competitive environment, instinct alone is no longer enough. The difference between winning and…
Original Research
Qwilr
· Original study ↗
Methodology
Secondary citation from Qwilr
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
middle 60% of sales reps: 19% performance gain. Source: Qwilr (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/middle-60-coaching-gains
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<blockquote cite="https://lighthousedata.io/data/middle-60-coaching-gains" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- performance gain for middle 60% of sales reps<br><small>Source: Qwilr (2025) · <a href="https://lighthousedata.io/data/middle-60-coaching-gains" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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