B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
47%
47% -- increase in conversion frequency for prospects who engage with mid-funnel content (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rajiv Gopinath
Primary
Tier B
https://rajivgopinath.com/blogs/media-planning-hub/media-at-the-point-of-consideration ↗
Source Article
Media at the Point of Consideration - Rajiv Gopinath
Media at the Point of Consideration: Capturing Mid-Funnel Opportunities
David, a digital marketing strategist at a B2B software company, noticed an interesting pattern in his customer acquisition data. While his top-of-funnel awareness campaigns generated impressive reach metrics and his bottom-funn…
Original Research
Rajiv Gopinath
· Original study ↗
Methodology
Compared to those who move directly from awareness to purchase consideration.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
prospects who engage with mid-funnel content: 47% increase in conversion frequency. Source: Rajiv Gopinath (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mid_funnel_content_engagement
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<blockquote cite="https://lighthousedata.io/data/mid_funnel_content_engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- increase in conversion frequency for prospects who engage with mid-funnel content<br><small>Source: Rajiv Gopinath (2022) · <a href="https://lighthousedata.io/data/mid_funnel_content_engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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