B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
63%
63% -- share of views for Mid-sized to mega influencers (2025)
Mid-sized to mega-influencers account for 63% of views.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media Bodies
Primary
Tier C
https://mediabodies.com/blog/types-of-social-media-influencers-you-need-to-know/ ↗
Source Article
Types of Influencers You Need to Know - Media Bodies
How to classify influencers and choose the right type for your campaigns
In recent years, Influencer Marketing emerged as a popular topic in marketing discourse, with more teams looking to invest in it.
However, in a rapidly evolving social media landscape, Influencer marketing can be intimidating t…
Original Research
Media Bodies
· Original study ↗
Methodology
Cited by Media Bodies blog; original source not named
Methodology documented
Segmentation
IndustryMedia
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Mid-sized to mega influencers: 63% share of views. Source: Media Bodies (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mid-mega-influencers-63-percent-views
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<blockquote cite="https://lighthousedata.io/data/mid-mega-influencers-63-percent-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of views for Mid-sized to mega influencers<br><small>Source: Media Bodies (2025) · <a href="https://lighthousedata.io/data/mid-mega-influencers-63-percent-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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