B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11
11 -- brand reputation rank for Microsoft (2017)
Microsoft ranked 11th in the Reputation Institute's 2017 Global RepTrak 100 brand reputation rankings.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11
Unit
Rank
Data Vintage
2017
Entity
Sample Size
170,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Reputation Institute
Primary
Tier C
https://bazinihopp.com/publishedclients12/rolex-leaps-top-reputation-rankings ↗
Source Article
Rolex Leaps To The Top Of The Reputation Rankings — Bazini Hopp
Rolex has the world’s best reputation—and the first “excellent” reputation in the history of the Reputation Institute’s annual Global RepTrak 100 rankings.Rolex has the world’s best reputation—and the first “excellent” reputation in the history of the Reputation Institute’s annual Global RepTrak 100…
Original Research
Reputation Institute
· Original study ↗
Methodology
Dropped out of the top 10 vs 2016 in the 2017 Global RepTrak 100. Based on over 170,000 ratings collected in Q1 2017.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Microsoft: 11 brand reputation rank. Source: Reputation Institute (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/microsoft-global-reptrak-rank-2017
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<blockquote cite="https://lighthousedata.io/data/microsoft-global-reptrak-rank-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11</strong> -- brand reputation rank for Microsoft<br><small>Source: Reputation Institute (2017) · <a href="https://lighthousedata.io/data/microsoft-global-reptrak-rank-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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