B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5
5 -- brand reputation rank for Costco (2025)
Costco ranked #5 in the Axios Harris Poll 100 brand reputation survey among companies with a Democratic-leaning consumer preference.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
5
Unit
Rank
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Axios / Harris Poll
Primary
Tier B
https://reputationpartners.com/what-were-reading-may-2025/ ↗
Source Article
What We're Reading - May 2025 - Reputation Partners
In May, we saw everything from the firing of Kohl’s CEO and fallout from a boycott of Target to Southwest abandoning a cherished perk and Axios’ Annual Harris Poll 100 sharing strategic insights on brand reputation and AI. This roundup covers the evolving landscape of digital communication, the role…
Original Research
Axios / Harris Poll
· Original study ↗
Methodology
Axios Harris Poll 100 annual brand reputation survey
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionUS
Cite this stat
Plain Text
Costco: 5 brand reputation rank. Source: Axios / Harris Poll (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/costco-harris-poll-reputation-rank-2025
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<blockquote cite="https://lighthousedata.io/data/costco-harris-poll-reputation-rank-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- brand reputation rank for Costco<br><small>Source: Axios / Harris Poll (2025) · <a href="https://lighthousedata.io/data/costco-harris-poll-reputation-rank-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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