B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74%
74% -- share trusting micro recommendations over celebrity for Micro influencer followers (2026)
74% of micro influencer followers say they trust the creator's product recommendations more than recommendations from a celebrity.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://www.bizkol.ai/blog/micro-influencer-statistics ↗
Source Article
30 Micro Influencer Statistics Every Marketer Should Know
Micro influencer statistics tell a clear story. The creators with the smallest audiences are often the ones driving the strongest performance. If you have been watching the influencer space and wondering whether to pour budget into one celebrity post or spread it across twenty smaller creators, the …
Original Research
Edelman
· Original study ↗
Methodology
Cited from Edelman Trust Barometer
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
Micro influencer followers: 74% share trusting micro recommendations over celebrity. Source: Edelman (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/micro-trust-over-celebrity-74
HTML Embed
<blockquote cite="https://lighthousedata.io/data/micro-trust-over-celebrity-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share trusting micro recommendations over celebrity for Micro influencer followers<br><small>Source: Edelman (2026) · <a href="https://lighthousedata.io/data/micro-trust-over-celebrity-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.