B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
74%
74% -- marketer interest in micro influencers for enterprise brands (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Linqia
Primary
Tier B
https://loudcrowd.com/newsletters/creator-affiliates-black-friday/ ↗
Source Article
Black Friday Creator-Affiliates and TikTok Child Safety
Black Friday Creator-Affiliates and TikTok Child Safety
Happy Tuesday!
Between the Austin City Limits music festival and F1 this weekend, it’s been a chaotic but fun month for the LoudCrowd team! Wherever you’re reading in from, we hope you’re enjoying similar amounts of fun.
For our readers in the …
Original Research
Linqia
· Original study ↗
Methodology
Linqia survey of 200 enterprise marketers; down from 74% in prior 2023 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
enterprise brands: 74% marketer interest in micro influencers. Source: Linqia (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/micro-influencer-interest-2024
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<blockquote cite="https://lighthousedata.io/data/micro-influencer-interest-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- marketer interest in micro influencers for enterprise brands<br><small>Source: Linqia (2024) · <a href="https://lighthousedata.io/data/micro-influencer-interest-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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