B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

60%

60% -- share of marketers reporting micro campaigns outperform on cpa for Marketers (2025)

Name: Share Of Marketers Reporting Micro Campaigns Outperform On CPA Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2025 · Linqia

60% of marketers report that micro influencer campaigns outperform their other paid channels on cost per acquisition.

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Attribution: Linqia View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2025

Entity

Marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Linqia Primary Tier C

https://www.bizkol.ai/blog/micro-influencer-statistics ↗

Confidence: 30/100 Vintage: 2025 Channel: Deep Crawl

Source Article

30 Micro Influencer Statistics Every Marketer Should Know

Micro influencer statistics tell a clear story. The creators with the smallest audiences are often the ones driving the strongest performance. If you have been watching the influencer space and wondering whether to pour budget into one celebrity post or spread it across twenty smaller creators, the …

Original Research

Linqia · Original study ↗

Methodology

Cited from Linqia State of Influencer Marketing

Methodology documented

Segmentation

IndustryMedia RoleAll marketers Channelinfluencer

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Plain Text

Marketers: 60% share of marketers reporting micro campaigns outperform on cpa. Source: Linqia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/micro-cpa-outperform-60

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<blockquote cite="https://lighthousedata.io/data/micro-cpa-outperform-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of marketers reporting micro campaigns outperform on cpa for Marketers<br><small>Source: Linqia (2025) · <a href="https://lighthousedata.io/data/micro-cpa-outperform-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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