B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- social user interaction increase for Brands incorporating micro-experiential AR experiences on social platforms (2025)
Brands incorporating micro-AR experiences can see up to a 20% increase in user interaction on social platforms.
- Maximum stated ('up to')
- Secondary citation from eMarketer
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://blog.brandsatplayllc.com/blog/top-marketing-trends-in-2025-what-every-cmo-should-know-but-do… ↗
Source Article
Top Marketing Trends in 2025: What Every CMO Should Know (But Doesn't)
Data-Driven Marketing Strategies: 2025 Marketing Trends to Watch
What Is Data-Driven Marketing? Data-driven marketing involves leveraging insights from customer data, market research, and real-time analytics to...
7 min read
Stephanie Unterweger : Feb 3, 2025 9:01:31 PM
Customer Engagement
Marketing…
Original Research
eMarketer
· Original study ↗
Methodology
Maximum figure ('up to 20%') for micro-AR experiences; cited secondhand from eMarketer research.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands incorporating micro-experiential AR experiences on social platforms: 20% social user interaction increase. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/micro-ar-social-interaction-increase-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/micro-ar-social-interaction-increase-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- social user interaction increase for Brands incorporating micro-experiential AR experiences on social platforms<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/micro-ar-social-interaction-increase-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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