B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
385,000
385,000 -- meals donated for Michelob Ultra #UltraCalForCal campaign (2021)
The Michelob Ultra #UltraCalForCal campaign resulted in 385,000 meals donated for those in need.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
385,000
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy Awards
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2021/?e=120073&w=Cal+for+Cal+ ↗
Source Article
2021 Winner
Original Research
Strategy Awards
· Original study ↗
Methodology
Award case study campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Michelob Ultra #UltraCalForCal campaign: 385,000 meals donated. Source: Strategy Awards (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/michelob-ultra-meals-donated-2021
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<blockquote cite="https://lighthousedata.io/data/michelob-ultra-meals-donated-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>385,000</strong> -- meals donated for Michelob Ultra #UltraCalForCal campaign<br><small>Source: Strategy Awards (2021) · <a href="https://lighthousedata.io/data/michelob-ultra-meals-donated-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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