B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
100,000
100,000 -- meals donated for Hellmann's Animal Crossing campaign (2020)
Hellmann's Animal Crossing campaign donated 100,000 real meals to food banks, surpassing its goal of 25,000 meals.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
100,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unilever Canada / strategy awards
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2021/?e=120568&w=Hellmann's+vs.+Virtual+Food+Waste ↗
Source Article
2021 Winner
Original Research
Unilever Canada / strategy awards
· Original study ↗
Methodology
Campaign results reported in strategy awards case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hellmann's Animal Crossing campaign: 100,000 meals donated. Source: Unilever Canada / strategy awards (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hellmanns-meals-donated-2020
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<blockquote cite="https://lighthousedata.io/data/hellmanns-meals-donated-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100,000</strong> -- meals donated for Hellmann's Animal Crossing campaign<br><small>Source: Unilever Canada / strategy awards (2020) · <a href="https://lighthousedata.io/data/hellmanns-meals-donated-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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