B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$3,900,000
$3,900,000 -- annualized sales for Michelob Ultra Pure Gold independent US Hispanic C-stores (2026)
Michelob Ultra Pure Gold generated $3.9M in annualized sales across independent US Hispanic C-stores following the campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$3,900,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vaquero Advertising
Primary
Tier B
https://vaqueroadvertising.com/case-studies/michelob/ ↗
Source Article
Michelob ULTRA - Vaquero Advertising Multicultural & Hispanic Marketing agency in Dallas, Texas.
Michelob
Michelob Ultra Pure Gold partnered with a digital marketing and advertising agency to increase sales within the U.S. Hispanic market while avoiding stereotypical depictions of Latino culture. The challenge was to create an authentic and effective connection with diverse U.S. Hispanic shoppe…
Original Research
Vaquero Advertising
· Original study ↗
Methodology
Agency case study pilot program results
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | $3,900,000 | |
| 2026 (current) | $3,900,000 | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Michelob Ultra Pure Gold independent US Hispanic C-stores: $3,900,000 annualized sales. Source: Vaquero Advertising (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/michelob-hispanic-cstore-annualized-sales
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<blockquote cite="https://lighthousedata.io/data/michelob-hispanic-cstore-annualized-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3,900,000</strong> -- annualized sales for Michelob Ultra Pure Gold independent US Hispanic C-stores<br><small>Source: Vaquero Advertising (2026) · <a href="https://lighthousedata.io/data/michelob-hispanic-cstore-annualized-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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