B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- share of email sends personalized for Michaels Stores (2026)
Michaels Stores originally had personalized email campaigns accounting for 20 percent of sends before increasing to 95 percent.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
marketingwithdave.com
Primary
Tier B
https://marketingwithdave.com/how-marketers-are-measuring-ai-roi-and-where-they-struggle/ ↗
Source Article
How Marketers Are Measuring AI ROI and Where They Struggle | Marketing with Dave
Last updated April 2026
Challenges in Measuring AI ROI
Marketers report intense pressure to prove AI’s value even as traditional metrics fall short. In fact, a recent survey found 95% of marketing leaders feel pressure to demonstrate ROI. Yet AI’s benefits often lie in efficiency gains or long-term …
Original Research
marketingwithdave.com
· Original study ↗
Methodology
Retail case study cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Michaels Stores: 20% share of email sends personalized. Source: marketingwithdave.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/michaels-personalized-email-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/michaels-personalized-email-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of email sends personalized for Michaels Stores<br><small>Source: marketingwithdave.com (2026) · <a href="https://lighthousedata.io/data/michaels-personalized-email-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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