B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
25%
25% -- email campaign ctr lift for Michaels Stores (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://omnimarketing.agency/exploring-the-impact-of-ai-in-local-business-content-marketing/ ↗
Source Article
Exploring the Impact of AI in Local Business Content Marketing - Omni Marketing
Exploring the Impact of AI in Local Business Content Marketing
Table of Contents
- Harnessing AI for Automated Content Creation
- Dispelling Myths: AI in Marketing Is Not Just for Big Corporates
- Avoid Costly Mistakes: Common Errors in AI Marketing Implementation
- AI Trends: Predicting the Future …
Original Research
McKinsey & Company
· Original study ↗
Methodology
Case study cited from McKinsey & Company
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Michaels Stores: 25% email campaign ctr lift. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/michaels-email-personalization-ctr
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<blockquote cite="https://lighthousedata.io/data/michaels-email-personalization-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- email campaign ctr lift for Michaels Stores<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/michaels-email-personalization-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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