B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- email campaign personalization share for Michaels email campaigns (2022)
Michaels' baseline email personalization covered 20% of campaigns prior to scaling with Persado.
- Baseline level before advancing to 95%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Persado
Primary
Tier B
https://www.persado.com/articles/how-to-achieve-hyper-personalization-at-an-enterprise-level/ ↗
Source Article
How to Achieve Hyper Personalization at an Enterprise Level
October 26, 2022
How to Achieve Hyper Personalization at an Enterprise Level
By Liza Colburn
Marketing and product teams have heralded personalization as a game-changing capability for their brands for close to a decade. After all, most consumers are more likely to engage with a company that sends t…
Original Research
Persado
· Original study ↗
Methodology
Baseline 20% of campaigns; Persado case study results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Michaels email campaigns: 20% email campaign personalization share. Source: Persado (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/michaels-email-personalization-20-to-95-pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/michaels-email-personalization-20-to-95-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email campaign personalization share for Michaels email campaigns<br><small>Source: Persado (2022) · <a href="https://lighthousedata.io/data/michaels-email-personalization-20-to-95-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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