B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
100,000,000
100,000,000 -- campaign video views for MGM Films 'Carrie' telekinetic prank campaign (2013)
The video for MGM Films' 2013 telekinetic surprise campaign promoting 'Carrie' received almost 100 million views.
- The source notes 'almost 100 million views'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
100,000,000
Unit
Count
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Critical Mention
Primary
Tier B
https://www.criticalmention.com/blog/advertising/five-scariest-halloween-campaigns-of-the-past-decad… ↗
Source Article
5 Scariest Halloween Campaigns of the Past Decade
With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion to $9.1 billion between 2016 and 2017. Many bra…
Original Research
Critical Mention
· Original study ↗
Methodology
Approximate video view count cited by publisher
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MGM Films 'Carrie' telekinetic prank campaign: 100,000,000 campaign video views. Source: Critical Mention (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mgm-carrie-campaign-video-views
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<blockquote cite="https://lighthousedata.io/data/mgm-carrie-campaign-video-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100,000,000</strong> -- campaign video views for MGM Films 'Carrie' telekinetic prank campaign<br><small>Source: Critical Mention (2013) · <a href="https://lighthousedata.io/data/mgm-carrie-campaign-video-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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