B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- share of advertising budget spent on mfa websites for Brands running programmatic advertising campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of National Advertisers (ANA)
Primary
Tier B
https://franklinmadisondirect.com/articles/how-marketers-can-fight-ad-fraud/ ↗
Source Article
As Seen on The Association of National Advertisers: How Marketers Can Fight Ad Fraud to Drive Results
Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Blog
Navigating the programmatic advertising space ca…
Original Research
Association of National Advertisers (ANA)
· Original study ↗
Methodology
Cited from the ANA Programmatic Media Supply Chain Transparency Study (first look); MFA = made-for-advertising websites (clickbait and filler content). Study publication date not stated in article.
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RegionNorth America
RoleVP Marketing
Channelpaid_ads
Cite this stat
Plain Text
Brands running programmatic advertising campaigns: 15% share of advertising budget spent on mfa websites. Source: Association of National Advertisers (ANA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mfa-websites-15-percent-of-ad-budgets
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<blockquote cite="https://lighthousedata.io/data/mfa-websites-15-percent-of-ad-budgets" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of advertising budget spent on mfa websites for Brands running programmatic advertising campaigns<br><small>Source: Association of National Advertisers (ANA) (2026) · <a href="https://lighthousedata.io/data/mfa-websites-15-percent-of-ad-budgets" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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