B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25,000,000
25,000,000 -- ott device reach for MetaX (2023)
MetaX reaches over 25 million OTT devices globally.
- Global reach figure, not specific to Brazil
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25,000,000
Unit
Count
Data Vintage
2023
Entity
Geography
Brazil
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MetaX
Primary
Tier A
https://metaxsoft.com/insights/brazil-perfect-timing-to-think-about-ctv-and-rethink-your-media-strat… ↗
Source Article
Brazil: Perfect timing to think about CTV and rethink your media strategy - MetaX
Brazil: Perfect timing to think about CTV and rethink your media strategy
MetaX
05/04/23
Reading time
1 min read
Of all the existing media, TV is the one that is currently undergoing a transformation that follows consumer behavior. It is the beginning of a renovation in this environment.
Brazilians …
Original Research
MetaX
· Original study ↗
Methodology
Company-reported platform data
Methodology documented
Segmentation
IndustryMedia
RegionBrazil
RoleAll marketers
ChannelCTV
Cite this stat
Plain Text
MetaX: 25,000,000 ott device reach. Source: MetaX (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/metax-ott-devices-reach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/metax-ott-devices-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25,000,000</strong> -- ott device reach for MetaX<br><small>Source: MetaX (2023) · <a href="https://lighthousedata.io/data/metax-ott-devices-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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