B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25,000,000
25,000,000 -- ott device reach for MetaX Software (2023)
MetaX Software has connected over 20 TV brands and channels covering about 25 million OTT devices.
- Self-reported company coverage/reach
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25,000,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MetaX Software
Primary
Tier A
https://metaxsoft.com/insights/get-to-know-metax-software/ ↗
Source Article
Get to Know MetaX Software - MetaX
Get to Know MetaX Software
MetaX
05/04/23
Reading time
1 min read
Connected TV (CTV) industry is booming.
There are more than 1 billion conntected devices and 3 billion CTV users across the globe. CTV advertising provides stronger exposure, larger audience and more transparency than traditional TV a…
Original Research
MetaX Software
· Original study ↗
Methodology
Company self-reported platform coverage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MetaX Software: 25,000,000 ott device reach. Source: MetaX Software (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/metax-ott-device-reach-2023
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<blockquote cite="https://lighthousedata.io/data/metax-ott-device-reach-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25,000,000</strong> -- ott device reach for MetaX Software<br><small>Source: MetaX Software (2023) · <a href="https://lighthousedata.io/data/metax-ott-device-reach-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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