B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
150,000,000
150,000,000 -- daily ad impressions for MetaX Software (Brazil CTV) (2023)
In Brazil alone, MetaX Software generates more than 150 million daily impacts on large screens.
- self-reported by company
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
150,000,000
Unit
Count
Data Vintage
2023
Entity
Geography
BR
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
MetaX Software
Primary
Tier A
https://metaxsoft.com/insights/connected-tv-5-trends-for-brands-and-audience/ ↗
Source Article
Connected TV: 5 trends for brands and audience - MetaX
Connected TV: 5 trends for brands and audience
MetaX
05/04/23
Reading time
1 min read
The evolution of connected TV (CTV) during the year 2020 is undeniable, with several factors contributing to make it more accessible, popular, relevant to the audience and, consequently, also to the brands. The exp…
Original Research
MetaX Software
· Original study ↗
Methodology
Company self-reported daily ad impacts
Methodology documented
Segmentation
IndustryMedia
RegionBR
Channelevents
Cite this stat
Plain Text
MetaX Software (Brazil CTV): 150,000,000 daily ad impressions. Source: MetaX Software (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/metax-daily-impacts-brazil
HTML Embed
<blockquote cite="https://lighthousedata.io/data/metax-daily-impacts-brazil" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>150,000,000</strong> -- daily ad impressions for MetaX Software (Brazil CTV)<br><small>Source: MetaX Software (2023) · <a href="https://lighthousedata.io/data/metax-daily-impacts-brazil" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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