B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
59%
59% -- video ad engagement lift vs static for Meta (Facebook and Instagram) (2026)
Video ads on Facebook and Instagram generate, on average, 59% more engagement than static image ads across comparable audiences and budgets according to Meta's research.
- across comparable audiences and budgets
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2026
Entity
Geography
MEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier C
https://increditors.com/static-to-video-ads-conversion/ ↗
Source Article
Static to Video: How to Turn Graphic Assets Into High-Performing Video Ads | Remote Video Editing Agency | Color Grading | Editorial | Post Production | Motion Graphic | Animation
Static graphic assets are a gold mine hiding in plain sight. By animating your existing banners, infographics, product shots, and brand visuals into short-form video ads, brands routinely see 2–5× higher click-through rates, 3× longer dwell time, and dramatically lower CPMs compared to launching new…
Original Research
Meta
· Original study ↗
Methodology
Cited as Meta's own advertising research comparing video ads to static image ads across comparable audiences and budgets
Methodology documented
Segmentation
IndustryMedia
RegionMEA
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Meta (Facebook and Instagram): 59% video ad engagement lift vs static. Source: Meta (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-video-ads-59-percent-more-engagement
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<blockquote cite="https://lighthousedata.io/data/meta-video-ads-59-percent-more-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- video ad engagement lift vs static for Meta (Facebook and Instagram)<br><small>Source: Meta (2026) · <a href="https://lighthousedata.io/data/meta-video-ads-59-percent-more-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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