B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- share of campaigns for Meta (Facebook + Instagram) — Traffic and Conversions objectives (Q1 2026)
Traffic and Conversions objectives accounted for 78% of the campaigns in the Admetrics benchmark sample in Q1 2026.
- Accounts must have spent $500+ in Q1 2026 to qualify
- Test campaigns and campaigns with fewer than 1,000 impressions excluded
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Sample Size
12,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Admetrics
Primary
Tier A
https://useadmetrics.com/benchmarks/facebook-ads-cpc-2026 ↗
Source Article
Admetrics — Free calculators for creators and media buyers
Facebook Ads CPC
Benchmarks 2026
Meta (Facebook + Instagram) CPC benchmarks by industry and placement. All-industry average: $0.97 CPC, up 12% YoY.
Meta CPC has risen every year since 2019, driven by more advertisers competing for the same inventory Meta hasn't meaningfully expanded. The counter-int…
Original Research
Admetrics
· Original study ↗
Methodology
Campaign objective mix in benchmark sample of 12,000 Meta ad accounts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta (Facebook + Instagram) — Traffic and Conversions objectives: 78% share of campaigns. Source: Admetrics (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-traffic-conversions-objective-share-2026
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<blockquote cite="https://lighthousedata.io/data/meta-traffic-conversions-objective-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of campaigns for Meta (Facebook + Instagram) — Traffic and Conversions objectives<br><small>Source: Admetrics (Q1 2026) · <a href="https://lighthousedata.io/data/meta-traffic-conversions-objective-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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