B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6
6 -- platform reported roas for Meta Ads (Prospecting) (Q2 2026)
Meta Ads generated a platform-reported ROAS of 5.80x for a DTC lab-grown diamond client during the 90-day pre-MMM period.
- Represents in-platform reported ROAS during the 90 days preceding the Marketing Mix Model run, prior to incremental ROI reconciliation.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6
Unit
Multiple
Data Vintage
Q2 2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
90
Independence
50
Methodology
45
Freshness
94
Sources (2)
AdVenture Media
Primary
Tier B
https://www.adventureppc.com/case-study/adventure-uses-a-meridian-based-marketing-mix-model-to-drive… ↗
Source Article
Benchmarks Marketing Digital France 2026
Also cited by
2026-08-08
Original Research
AdVenture Media
· Original study ↗
Methodology
90 days preceding the model run
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RegionUS
Channelpaid_ads
Cite this stat
Plain Text
Meta Ads (Prospecting): 6 platform reported roas. Source: AdVenture Media (Q2 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-platform-reported-roas
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<blockquote cite="https://lighthousedata.io/data/meta-platform-reported-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- platform reported roas for Meta Ads (Prospecting)<br><small>Source: AdVenture Media (Q2 2026) · <a href="https://lighthousedata.io/data/meta-platform-reported-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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