B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

6% -- ad conversion lift for Meta Lattice (2025)

Name: Ad Conversion Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-16

2025 · Meta

Meta Lattice architecture increased ad conversions by up to 6%.

Represents an upper bound ('up to 6%')

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Attribution: Meta View source

Lighthouse Research Team

Last verified: 2026-09-16 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2025

Entity

Meta Lattice

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Meta Primary Tier B

https://www.pilothouse.co/post/sequence-learning-how-metas-gem-predicts-the-path-to-purchase ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Sequence Learning: How Meta's GEM Predicts the Path to Purchase - Pilothouse Digital

Sequence Learning: How Meta's GEM Predicts the Path to Purchase Meta's advertising infrastructure has shifted from simply showing ads to predicting what consumers will do next. At the heart of this transformation sits GEM, the Generative Ads Recommendation Model, a system that treats every click, vi…

Original Research

Meta · Original study ↗

Methodology

Meta official documentation: Lattice architecture increased ad conversions by up to 6% (maximum lift, not average). No specific date given in citing article.

Methodology documented

Segmentation

IndustryMedia RegionCO RoleAll marketers Channelpaid_ads

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Plain Text

Meta Lattice: 6% ad conversion lift. Source: Meta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-lattice-conversion-increase-6pct

HTML Embed

<blockquote cite="https://lighthousedata.io/data/meta-lattice-conversion-increase-6pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- ad conversion lift for Meta Lattice<br><small>Source: Meta (2025) · <a href="https://lighthousedata.io/data/meta-lattice-conversion-increase-6pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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