B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- cpm lift forecast for Meta (Facebook and Instagram) (2026-07)
IOI Ventures projects a 15% to 30% CPM lift on Meta (Facebook and Instagram) during the 2026 World Cup tournament window.
- Forecasted range across the tournament window
- Pressure varies between group stage and knockout rounds
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IOI Ventures
Primary
Tier B
https://www.ioiventures.com/world-cup-2026-paid-media-soccer-brands/ ↗
Source Article
Will the 2026 World Cup Drive Up Your Paid Ad Costs? Yes. Here's What to Do About It. - IOI Ventures
Will the 2026 World Cup Drive Up Your Paid Ad Costs? Yes. Here’s What to Do About It.
May 29, 2026 | jantista2019
The 2026 FIFA World Cup kicks off next month across the US, Canada, and Mexico. It is the biggest sporting event the country has hosted in a generation. And for any brand operating in th…
Original Research
IOI Ventures
· Original study ↗
Methodology
Agency forecast range; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta (Facebook and Instagram): 15% cpm lift forecast. Source: IOI Ventures (2026-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-cpm-lift-world-cup-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-cpm-lift-world-cup-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- cpm lift forecast for Meta (Facebook and Instagram)<br><small>Source: IOI Ventures (2026-07) · <a href="https://lighthousedata.io/data/meta-cpm-lift-world-cup-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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