B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- cpm increase since 2020 for Meta (2020-2026)
Meta's CPM increased by 61% since 2020 according to Statista.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2020-2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://webmedic.com/customer-retention-cost-guide ↗
Source Article
Customer Retention vs Acquisition Cost | WebMedic
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Original Research
Statista
· Original study ↗
Methodology
Statista data on Meta CPM increase since 2020
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Meta: 61% cpm increase since 2020. Source: Statista (2020-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-cpm-increase-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-cpm-increase-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- cpm increase since 2020 for Meta<br><small>Source: Statista (2020-2026) · <a href="https://lighthousedata.io/data/meta-cpm-increase-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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